This year’s HebCelt Festival was the most successful in the event’s 28-year history as its investment in new technology, infrastructure and enhanced sponsorship packages paid dividends. Tickets for Saturday’s headliners Skerryvore sold-out, as did local fringe events, with Lulu only a handful of tickets away from achieving the same. More than 18,500 attended the festival, …
Musicians risk being ‘AI-brushed’ from history as fake bands flood streaming platforms
A group of acclaimed Scottish songwriters and performers has warned musicians risk being ‘AI-brushed’ out of existence unless urgent action is taken by the music industry and government to protect human creativity from artificial intelligence. Tumbling Souls - a Scots supergroup featuring members of 90s indie darlings Astrid, trad favourites Hò-Rò, and festival stalwarts Boys …
Stage by Stage: Michelle Shields on leadership, legacy and the sound of HebCelt
For HebCelt’s Michelle Shields, the road from sparkly wristbands to programming the main stage has been as natural as it’s been extraordinary. Born and raised just a short walk from Lews Castle Green, her connection already ran deep. Looking back at what has been her coming-of-age wrapped in music, it seems obvious now that she’d …
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The Tumbling Souls: Celebrating 90s Memories with New Release
“Yeah, that song is very much about my childhood experience,” laughs former Astrid frontman Willie Campbell, flashing a mischievous grin. “Growing up too early in the 90s, on Lewis, that’s just what you did. Everybody got up to no good – it was the way it was back then.” He’s talking about ‘1995’. The nostalgia-soaked …
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An Lanntair hailed a ‘cultural beacon’ ahead of 40th anniversary show
HebCelt Festival is hailing the An Lanntair arts centre in Stornoway as a ‘cultural beacon’ ahead of the charity’s 40th anniversary celebrations which include a special concert taking place at this year’s Celtic Connections. An Lanntair and HebCelt have together delivered some memorable musical collaborations over the years. Renowned projects to have taken place have …
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Heb Celt Music Festival partners with Skog Media Associates on PR and media activity for 2025 live event
Ending the year on a high, Skog Media Associates has been chosen to support the PR and media activity for the award winning HebCelt Music Festival in 2025. Our co-founder Shaun Milne will work with the festival team on announcements including the festival line-up, key dates and live inquiries. Among acts already confirmed are live …
Highland Golf Links tee-up brand new podcast series for Pro Am competition
We're delighted to have been working with Highland Golf Links Pro Am to create a special event podcast for this year's tournament. Featuring Royal Dornoch, Nairn and Cabot Highlands golf venues, it also includes interviews with PGA pro Steve Johnston, Tomatin Whisky and features music from Fèis Rois. You can listen to all the episodes …
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The Good Stuff In Between
A new podcast taking a look behind the scenes of the music industry and community has launched, produced by Skog Media Associates. Host Shaun Milne is interviewing a range of people across the sector searching out advice, creativity and stories with the aim of sharing knowledge with those looking to build their own careers in …
Three
Skog Media Associates is turning three with sustainability, development and a new music industry podcast in the works.
Climate, committees and connections have made it quite the year at Skog
As Skog Media Associates turns two, we celebrate the past 12 months and look ahead to what comes next.

