Who we are
Skog Media Associates was created to put people at the heart of the story.
From renewable energy to climate solutions, stakeholder engagement to strategic communications, from supporting arts and culture to helping musicians make connections and build audiences, our focus is on delivering the best plan for you.
We look to combine our many years of award-winning expertise in shaping some of the world’s best known media brands with the passion, drive and foresight of those looking to connect with new opportunities.
Our proven abilities to help you shape and amplify your story are just a call or message away.
Media Relations & PR
Headed by an award winning former national news editor, our Associates understand first-hand just what the media needs. Our approach is geared towards making it easy for journalists to want to use your story in the right way.
We work on multiple projects using our journalism-led research and content creation skills to deliver both pro-active and reactive media engagement and on those rare occasions when needed, director level crisis communications..
Our portfolio of work includes the launch, refresh and promotion of brands, new product development, building websites, design work, rolling out marketing, contract negotiations, share issues and fundraising.
Editorial planning, branded content and video partnerships, organising photography shoots and subsequent edits, hosting and recording podcasts, social media set-up and production, workshops and training are among the activities we undertake.
International Content Marketing
Partnering Nordic companies and their marketing teams to reach their target audiences in Scotland and across the UK is one of our primary missions.
Our extensive network of contacts means we can effectively work as the Scottish-arm of any communication team on a project by project basis without the need or expense of a full time marketing agency.
We also offer media intelligence, training and can even take face to face meetings on your behalf.
Music and Touring
Following interest from Scottish and Norwegian bands and artists looking to build their audiences we are developing a network of contacts across the industry to help with promoting tours, launches and events.
We can also advise on or create news releases, interviews, bespoke podcasts and liaise with media, venues and other key contacts.
Every artist has different needs, which is why we look to forge relationships built on trust and understanding of what those priorities are.
INTRODUCING SOME OF OUR PARTNERS AND CLIENTS
Our consultancy was set-up with agility in mind – hence the term Associates – allowing for a natural flexibility to match appropriate strengths and talents to projects, fitting each approach around client needs as opposed to the other way around.
It also generates opportunity to work with brilliant people creating great ideas.
We use journalism-led skills and tools to audit each individual project and unearth story ideas to engage with target audiences.
Our creative, fact-checking approach allows us to work seamlessly with teams to deliver world class materials designed to be used across a range of platforms.
Collaborations are key to what we do on a national and international basis and we utilise all the skills and technologies at our disposal to make it simple. We effectively embed ourselves within the DNA of your organisation.
Fundamental to all our client portfolios is fully understanding what the key ‘mission’ is and how we can best serve your project.
Proactive in our approach, we ensure to communicate clearly and regularly in order to ensure all involved are enabled to share their voice on the journey.
Latest news & briefings
Is your content strategy ready for the disruptions being faced by social media platforms?
Shaun Milne looks at how some of the changes faced by social media platforms may impact content strategies.
Climate, committees and connections have made it quite the year at Skog
As Skog Media Associates turns two, we celebrate the past 12 months and look ahead to what comes next.
Talk. Breathe. Listen – a podcast for the modern world
Talk. Breathe. Listen. was produced to capture and preserve some of the independent narrative around COP26.