Skog Media Associates

Media. Politics. Music.

Amplifying voices | Open and honest storytelling

Skog Media Associates is a PR, communications and publicity agency.

It was founded in 2020 by Shaun Milne – a former journalist, editor, and war correspondent with over 30 years of experience.

He served as Communications Manager for the Scottish Greens in government, and forged a strong reputation for leading on high-profile, politically sensitive communications.

His experience spans public affairs, focusing on sustainability, renewable energy, and tourism, along with profile building and executive positioning.

Skog excels in engaging both live and digital audiences. It leads PR and media operations for several major music festivals. Shaun also founded Good Stuff In Between, an artist management and music media agency.

Based in Scotland with ties to Norway, Skog operates nationally and internationally.

Introductions and collaboration opportunities are welcomed.

Contact: hallo@skogmedia.com

“Skog (Norwegian; Forest: A complex ecosystem consisting mainly of trees that buffer the Earth.”

Who we are

Skog Media Associates was created to put people at the heart of the story.

Founded by former journalist, editor and political communications manager Shaun Milne, we combine decades of media, policy and public relations experience to deliver strategic advice and achieve measurable results for our clients.

Our work includes support for major renewable energy developments, leaders in clean energy supply chains, climate and nature restoration projects, award-winning music festivals, white label collaboration with larger agencies and media handling for special events.

Our specialisms include media and political engagement, policy advocacy, and public relations.

As a boutique agency we work only with a limited numbers of trusted clients on a retained basis and operate a waiting list for those interested in engaging our services.

Capacity opens on a rolling basis as bespoke project work completes, so for expressions of interest or to join our partner waiting room, please email: hallo@skogmedia.com

We will always endeavour to help those with a pressing need or facing a crisis. In such circumstance email: shaun.milne@skogmedia.com

What we do

We’re all about storytelling …. whatever the platform

We use journalism-led research and content creation skills to deliver pro-active and reactive media engagement and, when needed, director level crisis communications.

Our extensive network of contacts in media and politics means we can pro-actively support communication and marketing teams on a project by project basis and offer media intelligence, training and community engagement.

We also work at live events, on podcasts, attend media calls and conferences and can provide bespoke media training.

Latest news & briefings

February 26, 2026March 1, 2026

IDM Energy among UK’s top 30 elite firms

Two award-winning Inverness entrepreneurs have led their firm into the top 30 business in the whole of the UK. Iain Macphail and Kyle Smith founded IDM Energy during the Covid-19 pandemic and have grown to a team of 26. But after winning a string of multi-million pound contracts in the past two years, the firm …

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February 23, 2026March 1, 2026

Sian to perform at HebCelt

Gaelic-trio Sian are to play HebCelt in the summer. The all female Scots Trad Music Awards ‘Album of the Year’ winners will join the line-up in Stornoway this July. It comes as Siobhan Miller postpones her planned festival appearances – revealing she is having a baby. Siobhan shared her news with fans on social media. …

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February 20, 2026March 1, 2026

Laura Silverstone signs with Last Night From Glasgow and announces UK and European tour

Danny Kyle Award winner Laura Silverstone has signed a record deal with independent label Last Night From Glasgow (LNFG), with two album releases confirmed. LNFG will release fan favourite Heartwood on vinyl for the first time this summer, marking the album’s second anniversary in July. The release will be a strictly limited collector’s edition, individually …

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