Media. PR. Reputation.

Amplifying voices | Open, honest and trusted storytelling


Skog Media Associates is a PR, communications and publicity agency.

Founded in 2020 by Shaun Milne, a former journalist, editor and war correspondent with more than 30 years’ experience, Skog works with organisations, cultural projects and public figures across media, politics and the creative industries.

He served as Communications Manager for the Scottish Greens in government, building a strong, trusted reputation for handling high-profile, politically sensitive and time-critical communications.

Skog’s work spans public affairs, with a particular focus on sustainability, renewable energy and tourism. Profile building, executive positioning and connecting people are among its core strengths.

Based in Scotland, with strong ties to Norway, Skog works nationally and internationally on campaigns, events, community building and business development. A sustainable society and liveable climate futures are central to Skog’s work.

The agency also engages audiences across live, print and digital platforms, and follows new trends, technologies and related activities.

Shaun leads PR and media operations for major music festivals and events, including supporting stakeholder relations, sponsorship and strategic growth.

He also founded Good Stuff In Between, an artist management and music media agency operating as a sister brand to Skog Media Associates.

Introductions and collaboration opportunities are welcome.

Contact: hallo@skogmedia.com

Skog (Norwegian; Forest: A complex ecosystem consisting mainly of trees that buffer the Earth.”

What we do

Journalism led communications

Skog uses journalism-led research and content creation skills to deliver pro-active and reactive media engagement and, when needed, calm crisis communications.

Core Services

- Media & PR
- Reputation & Crisis
- Profile & Influence
- Events & Culture

Shaun’s extensive network of contacts in media and politics allows Skog to support senior leaders, communications and marketing teams, and individuals on a project by project basis.

Skog Media Associates was created to put people at the heart of the story.

Shaun’s specialisms include PR, media and political engagement, public affairs, executive positioning, and profile building. He also delivers media intelligence, strategic advice, and influential action, and brings the right people together.

Skog work across live events, political and business conferences, media calls, podcasts, and provides bespoke media training and preparation.

Latest news & briefings

An Lanntair unveils an all-star musical line-up and family focus for HebCelt week 

Some of the biggest names in trad music are coming together for a spectacular series of intimate shows hosted by Outer Hebrides’ arts hub An Lanntair as part of the globally renowned HebCelt Festival celebrations.  The arts centre, sited in the town centre just a stones throw from the CalMac ferry terminal, has curated four …

Contact / Kontakt

Welcome/Velkommen

email / e-post

hallo@skogmedia.com

call / ringe

(+44) 794 121 9061

Connect / koble

LinkedIn

media

press@skogmedia.com

Plant a tree with us

Skog is the Norwegian word for forest. Shaun has established a grove with the charity Trees for Life – The Joshua Trees – named his son. Anyone can donate at this link.

HebCelt Festival Media Accreditation 2026

Please complete and submit this form

Registered address / registrert adresse

We work remotely or on the move so don’t retain office space. Official business correspondence can be posted to

Skog Media Associates

c/o Galbraith & Pritchards CA

20 Barns Street, Ayr, South Ayrshire, KAY 1XA

You can view details of our privacy policy here.

Skog Media Associates Ltd is a company registered in Scotland. 

Company No: SC658625