Skog Media Associates was created to put people and planet at the heart of the story.
By focusing on climate and well-being, we help organisations and individuals to define their narrative while considering the wider and often more complex impacts of their own innovative and progressive projects.
From renewable energy to landscape scale ecological restoration, rewilding initiatives to green finance, climate education to supporting arts and culture, our brief is varied and driven by an aspiration for a stronger, cleaner, healthier and economically secure society for all.
We look to combine our many years of award-winning expertise in shaping some of the world’s best known media brands with the passion, drive and foresight of those trying to reverse the climate crisis in particular.
This needs a global approach, of which Scotland can be a world leader.
We believe climate change and the international effort to find solutions is the biggest story of our lifetime, and we have the proven abilities to help you shape and amplify your part.
As business professionals with decades of executive-level experience we provide hands-on mentoring and advice, helping organisations to understand and evolve their strategic goals and needs and to develop a clear plan ahead.
We also bring focus to environmental, social and governance (ESG), with mentoring, climate awareness and workplace well-being core themes running through all our projects.
Media Relations & PR
Headed by former editors, our Associates understand first-hand just what the media needs. Our approach is geared towards making it easy for journalists to want to use your story in the right way.
We work on multiple projects using our journalism-led research and content creation skills to deliver both pro-active and reactive media engagement and on those rare occasions when needed, director level crisis communications..
Our portfolio of work includes the launch, refresh and promotion of brands, new product development, building websites, design work, rolling out marketing, contract negotiations, share issues and fundraising.
Editorial planning, branded content and video partnerships, organising photography shoots and subsequent edits, hosting and recording podcasts, social media set-up and production, workshops and training are among the activities we undertake.
International Content Marketing
Partnering Nordic companies and their marketing teams to reach their target audiences in Scotland and across the UK is one of our primary missions.
Our extensive network of media, business and political contacts means we can effectively work as the Scottish-arm of any communication team on a project by project basis without the need or expense of a full time marketing agency.
We also offer media intelligence, training and can even take face to face meetings on your behalf.
Public Affairs & Community Engagement
We partner with organisations to open up conversations about the issues that matter believing dialogue brings down barriers, opens up opportunity and creates positive outcomes.
Our consultancy was set-up with agility in mind – hence the term Associates – allowing for a natural flexibility to match appropriate strengths and talents to projects, fitting each approach around client needs as opposed to the other way around.
It also generates opportunity to work with brilliant people creating great ideas.
We use journalism-led skills and tools to audit each individual project and unearth story ideas to engage with target audiences.
Our creative, fact-checking approach allows us to work seamlessly with teams to deliver world class materials designed to be used across a range of platforms.
Collaborations are key to what we do on a national and international basis and we utilise all the skills and technologies at our disposal to make it simple. We effectively embed ourselves within the DNA of your organisation.
Fundamental to all our client portfolios is fully understanding what the key ‘mission’ is and how we can best serve your project.
Proactive in our approach, we ensure to communicate clearly and regularly in order to ensure all involved are enabled to share their voice on the journey.
A new podcast mini series produced by Skog Media Associates which offers behind the scenes insights and interviews with artistes and organisers, has been launched by organisers of the HebCelt Survival Session.
NatWest Group’s James Close warns: “We all have to step up. This is the decisive decade and the window for dealing with climate change is closing very, very rapidly.”
With new Ministers and new priorities, ensuring that climate change and biodiversity are pushed high up on the agenda has occupied much of Alex Foulkes’ time.