Associates

SHAUN MILNE FRSA, Founder & CEO

An award winning journalist, editor and entrepreneur, Shaun has helped to pioneer digital transformation projects for some of the world’s best known news brands and has steered businesses in PR, media and communications since 2000.

He has also contributed to work and talks for a range of corporate, educational and charitable organisations including top ranking universities, Nesta, MiNetwork, Technology Strategy Board, the Future of Journalism events series and others.

He is vastly experienced in the craft of storytelling after an award winning career in journalism where he served as a war correspondent covering conflicts in the Balkans and West Africa and the plight of fleeing refugees, and as an investigations reporter, news editor and editor for a range of national news titles and websites.

Appointed PR & Digital Media Director for a leading international marketing and events agency he helped evolve their UK and Norway centred communications strategies.

He previously co-founded a multiple award winning design and publishing house which included renewable energy firms ScottishPower and now parent company Iberdrola among its clients, bringing digital page turn technology to the UK.

Writing about the climate crisis for more than a decade he was founding publisher of ecoforyou, Europe’s first digital magazines dedicated to the environment.

He is also publisher of climate news website planetscotland.org and the creator of digital special event project theglasgowagreement.org focusing on the COP26 event in Glasgow in 2021.

Appointed a Fellow of The RSA, he is also a qualified mental health first aider and studies Norwegian language at University of Edinburgh and online with University of Oslo.

Among his portfolio of clients, Shaun hosts the Sustainable Scotland podcast for The Scotsman, is an Associate (News and Media) with digital marketing firm teclan, and is embedded as Head of Media and Marketing with landscape scale ecological restoration company Kaitiaki Consulting.