Associates

SHAUN MILNE FRSA, Founder & CEO

An award winning journalist, editor and entrepreneur, Shaun has helped to pioneer digital transformation projects for some of the world’s best known news brands and has steered businesses in PR, media and communications since graduating from university in 1993.

He has also contributed to work and talks for a range of corporate, educational and charitable organisations including top ranking universities, Nesta, MiNetwork, Technology Strategy Board, the Future of Journalism events series and others.

He is significantly experienced in the craft of storytelling after an award winning career in journalism where he served as a war correspondent covering conflicts in the Balkans and West Africa and the plight of fleeing refugees, and as an investigations reporter, news editor and editor for a range of national news titles and websites.

Those have included STV, The Herald, The Scotsman, Daily Mirror, The Sunday Telegraph, Scotland on Sunday, Herald on Sunday, The National, The Scottish Sun, Daily Record Deadline News and others.

He is also part of the judging panel for the Highlands and Islands Media Awards.

Shaun previously hosted the popular Sustainable Scotland podcast and still contributes to a range of media on issues of climate, sustainability and media.

Appointed a Fellow of The RSA and a Member the Chartered Institute of Public Relations he works to the highest standards, as such has helped audit and oversee the process of approving accreditation of university courses involving the creative arts.

Shaun was Associate (News and Media) with award-winning digital marketing firm teclan, embedded as Head of Media and Marketing with landscape scale ecological restoration company Kaitiaki Consulting and was PR & Digital Media Director with former international marketing and events agency Lucid helping evolve their UK and Norway centred communications strategies.

As Head of Content and Digital Strategy for communications agency Connect he worked closely with their portfolio of Norwegian clients, before moving to the Scottish Parliament to become Communications Manager for the Scottish Greens.

Previously he also co-founded a multiple award winning design and publishing house bringing digital page turn technology to the UK. Writing about the climate crisis for more than a decade he was founding publisher of ecoforyou, Europe’s first digital magazine dedicated to the environment. He has also supported projects for other PR agencies.

With a passion for live music and supporting artists, he has hosted several series of the Heb Celt Music Festival podcast, been a contributor for publications including The List and The Herald, and has a keen interest in Scandipop, Norwegian artists and Scottish folk music in particular.

He has been studying studies Norwegian language online at University of Edinburgh and University of Oslo, as well as with private tutors.

Shaun is also a qualified mental health first aider as part of his people first management approach to supporting and mentoring colleagues.

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