An award winning editor, journalist and creative leader, Shaun has helped to pioneer digital transformation and publishing projects for some of the world’s best known news, PR, media and communications brands since 1993.

He has contributed to work and talks for a range of corporate, educational and charitable organisations including top ranking universities, Nesta, MiNetwork, Technology Strategy Board, the Future of Journalism events series and others.

Significantly experienced in the craft of storytelling after an award winning career in journalism, he served as a war correspondent covering conflicts in the Balkans and West Africa and the plight of fleeing refugees, and as an investigations reporter, news editor and editor for a range of national news titles and websites. Those have included STV, The Herald, The Scotsman, Daily Mirror, The Sunday Telegraph, Scotland on Sunday, Herald on Sunday, The National, The Scottish Sun, Daily Record Deadline News and others.

He is also part of the judging panel for the Highlands and Islands Media Awards and previously hosted The Scotsman’s popular Sustainable Scotland podcast and still contributes to a range of media on issues of climate, sustainability and media.

Appointed a Fellow of The RSA and a Member the Chartered Institute of Public Relations he works to the highest standards, as such has helped audit and oversee the process of approving accreditation of university courses involving the creative arts. As part of his career development, he also studies Norwegian.

He was PR & Digital Media Director with former international marketing and events agency Lucid working on their UK and Norway based communications roster of clients including in arts and culture, tourism, technology, aquaculture and the renewable energy sectors.

As Head of Content and Digital Strategy for communications agency Connect he worked closely with their portfolio of Norwegian clients on developing international communication and marketing strategies around multi-million NOK product launches, high profile events, public affairs, stakeholder engagement, video and digital platforms.

Shaun was also Associate (News and Media) with award-winning digital marketing firm teclan working on community and stakeholder engagement for large scale renewable projects, and was later embedded as Head of Media and Marketing for the launch of ecological restoration start-up company Kaitiaki Consulting.

Previously he co-founded a multiple award winning design and publishing house bringing digital page turn technology to the UK . Writing about the climate crisis for more than a decade he was founding publisher of Europe’s first digital magazine dedicated to the environment. He has also supported projects for other PR agencies.

In 2022 he also agreed to take on a senior staff role as Communications Manager with the Scottish Greens during its transition into government as junior partners, based four-days a week at the Holyrood parliament in Edinburgh. His position has primarily been to help advance and evolve its internal and external day to day messaging including leading on digital, editorial and content development, driving campaigns, policy and supporter engagement, increasing exposure to local, national and international media partners, and liaising with special advisers, ministers MSPs and party officials.

With a passion for live music and supporting artists, he has hosted several series of the Heb Celt Music Festival podcast, been a contributor for publications including The List and The Herald, and has a keen interest in Scandipop, Norwegian artists and Scottish folk music in particular with a mission to support Norwegian and other Scandinavian artists break-through into the UK scene through live events, public relations and media in Scotland. Skog also plans to launch a new podcast in 2023 looking at the industry.

He has been studying studies Norwegian language online at University of Edinburgh and University of Oslo, as well as with private tutors.

Shaun is also a qualified mental health first aider as part of his people first management approach to supporting and mentoring colleagues.

If you are in Scotland and struggling with mental health you are not alone. Just click here and here for links that can help. Hvis du trenger hjelp til din psykiske helse i norge, ta kontakt med disse numrene. 

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