I have known Shaun since I took on the role as General Manager of the Norwegian-British Chamber of Commerce (NBCC), and collaborating with him has been a genuine pleasure. Shaun is incredibly easy to work with and consistently brings forward creative ideas that are both strategic and immediately implementable. He is a fantastic content creator with a sharp understanding of messaging, audience engagement and storytelling. In addition, his extensive network of contacts across media and industry is an invaluable asset. Over the years, I have frequently used Shaun as a sounding board for several of NBCC’s communication initiatives. His input has helped us refine our messaging and communication strategy, contributing to the significant growth we have experienced -increasing NBCC’s membership from around 70 to more than 200 members over the past six years, while growing our LinkedIn following from under 200 to more than 6,600. Shaun also played a crucial role in the success of the Liberation Convoy in May 2025, where five historic Second World War vessels sailed from Bergen to Shetland to commemorate the end of Nazi occupation in Norway and honour the legacy of the Shetland Bus operations. I have nothing but positive things to say about Shaun and Skog Media Associates. He combines creativity, strategic insight and professionalism in a way that makes him a highly valuable partner. - Kyrre Haugen. General Manager, Norwegian-British Chamber of Commerce
Working with Skog Media Associates has been a fantastic partnership for HebCelt. Shaun brings a deep understanding of media, storytelling, and the islands’ cultural landscape, combined with a wide network across the media industry. His expertise and relationships with national and regional press and broadcast outlets have helped amplify HebCelt’s voice, building on its long-standing reputation. Beyond this, Shaun provides invaluable personal support to our team, guiding us through media interviews and helping us communicate confidently and effectively. The results speak for themselves: strong national coverage, broadcast features, and continued growth across our digital channels. With his strategic and hands-on support, HebCelt continues to shine as one of Scotland’s premier cultural festivals, celebrated both locally and nationally.
Shaun from Skog Media Associates was an invaluable part of our project, the Liberation Convoy 2025. His expertise, media insight and strong network opened doors we never thought possible, giving our project a reach and impact far beyond our expectations. Shaun and his team were always there when we needed them, often going above and beyond what we ever imagined. Our project would have been significantly diminished had it not been for Shaun. We are forever grateful for all the knowledge, energy, enthusiasm, and support given to us so generously by Shaun and Skog Media Associates.
Shaun is an incredibly experienced storyteller who is exceptionally well-connected both within Scotland, across the UK and abroad. His ability to grasp complex stories and shape them into narratives that include both their geopolitical and political importance, their technical and scientific intricacies, and their individual and societal implications. Having worked with Skog, I’ve seen how their team ably liaises with senior officers, politicians, community leaders, businesspeople and volunteers, then turn their tales into human-centric stories that are then tailored to meet the expectations of media audiences. It’s an approach that helped build trust among journalists, whether local, specialist, domestic or international, and as such it invariably delivers extensive and impactful media coverage.
Skog Media Associates 