I have known Shaun since I took on the role as General Manager of the Norwegian-British Chamber of Commerce (NBCC), and collaborating with him has been a genuine pleasure. Shaun is incredibly easy to work with and consistently brings forward creative ideas that are both strategic and immediately implementable. He is a fantastic content creator with a sharp understanding of messaging, audience engagement and storytelling. In addition, his extensive network of contacts across media and industry is an invaluable asset. Over the years, I have frequently used Shaun as a sounding board for several of NBCC’s communication initiatives. His input has helped us refine our messaging and communication strategy, contributing to the significant growth we have experienced -increasing NBCC’s membership from around 70 to more than 200 members over the past six years, while growing our LinkedIn following from under 200 to more than 6,600. Shaun also played a crucial role in the success of the Liberation Convoy in May 2025, where five historic Second World War vessels sailed from Bergen to Shetland to commemorate the end of Nazi occupation in Norway and honour the legacy of the Shetland Bus operations. I have nothing but positive things to say about Shaun and Skog Media Associates. He combines creativity, strategic insight and professionalism in a way that makes him a highly valuable partner.
- Kyrre Haugen. General Manager, Norwegian-British Chamber of Commerce
Working with Skog Media Associates has been a fantastic partnership for HebCelt. Shaun brings a deep understanding of media, storytelling, and the islands’ cultural landscape, combined with a wide network across the media industry. His expertise and relationships with national and regional press and broadcast outlets have helped amplify HebCelt’s voice, building on its long-standing reputation. Beyond this, Shaun provides invaluable personal support to our team, guiding us through media interviews and helping us communicate confidently and effectively. The results speak for themselves: strong national coverage, broadcast features, and continued growth across our digital channels. With his strategic and hands-on support, HebCelt continues to shine as one of Scotland’s premier cultural festivals, celebrated both locally and nationally.
- Carol Ferguson. Festival Co-Ordinator, HebCelt Festival
Skog Media Associates 