SHAUN MILNE FRSA, MCIPR
Shaun Milne is an award-winning journalist, media consultant, podcast host and creative leader with more than three decades of top flight experience driving digital transformation and online publishing projects for some of the world’s leading news, PR, media, and communications brands.
He is a Fellow of The RSA in London and Member of the Chartered Institute of Public Relations, and as a leading advocate for inter Scottish-Norwegian relations, a member of both the Norwegian British Chamber of Commerce and Norwegian-Scottish Association. He has been learning Norwegian for a number of years including at the University of Edinburgh and the University of Oslo, along with private study, and regularly visits the country.
He established Skog Media Associates in 2020, supporting organisations with their communications needs through the global pandemic, and going on to focus on client projects in renewable energy, sustainability, climate and culture on both sides of the North Sea.
He is also an Associate Partner with the Kane Partnership, supporting its award winning work in public relations, public affairs, brand and strategic communications, and provides confidential white label support to other agencies.
Previously as Communications Manager for the Scottish Greens during their transition into government he was responsible for media strategy, internal and external communications, and collaboration with various stakeholders, contributing to the party’s highest-ever polling levels and widely credited for the party’s hard hitting strategic media responses during critical events.
As a respected figure in the media landscape, Shaun serves on the judging panel for the Highlands and Islands Media Awards, and has played a pivotal role in auditing and approving accreditation for creative arts university courses. He continues to mentor emerging and early career journalists while is actively engaged as an alumnus of his former university.
His career began in journalism where he held key roles in London, Glasgow and Edinburgh including reporter, news editor, and editor, for organisations such as STV, The Herald, The Scotsman, Daily Mirror, Daily Record, The Sunday Telegraph, and many others including time as a war correspondent in the Balkans and West Africa, covering conflicts and the humanitarian crises faced by refugees.
He was host for The Scotsman’s Sustainable Scotland podcast launch and led its special programming for COP26 in Glasgow. He has also hosted several podcast series for the award-winning HebCelt Music Festival and prestigious Highland Golf Links Pro-Am. He continues to host and produce the Good Stuff In Between music industry programme and in 2024 was part of the invitation only nomination panel for the Scottish Album of the Year Awards.
Shaun co-founded his first company Planet Ink, a multiple award-winning design and publishing house that introduced digital page-turn technology to the UK in 2006 including ecoforyou, Europe’s first digital magazine dedicated to the climate crisis, before a successful exit with its sale three years later.
He later took on the role of Managing Editor at respected UK news agency Deadline, helping steer its early transformation to becoming a fully multi-media content provider across news, features, video, photography and online.
In his position as PR & Digital Media Director at Lucid, an international marketing and events agency, Shaun managed communication strategies for clients across various sectors, including arts, culture, tourism, technology, aquaculture, and renewable energy. Later as Head of Content and Digital Strategy at full service publishing agency Connect, he developed international communication and marketing strategies with Norwegian clients on multi-million NOK product launches and high-profile events.
Focusing on wind energy, he also worked as Associate (News and Media) at teclan, focusing on community engagement for large-scale renewable projects, and was later embedded as Head of Media and Marketing for Kaitiaki Consulting, an ecological start-up working on landscape scale restoration initiatives.
In addition to his journalism background, he has previously collaborated with a diverse range of corporate, educational, and charitable organisations. He has contributed to initiatives for top universities, Nesta, MiNetwork, and the Technology Strategy Board.
As a qualified mental health first aider, Shaun also volunteers with The Wave Project charity in Scotland, using surf therapy to help young people build resilience and confidence.
If you are in Scotland and struggling with mental health you are not alone. Just click here and here for links that can help. Hvis du trenger hjelp til din psykiske helse i norge, ta kontakt med disse numrene.
Skog Media Associates 