Associates

SHAUN MILNE FRSA, Founder & CEO

An award winning journalist, editor and entrepreneur, Shaun has helped to pioneer digital transformation projects for some of the world’s best known news brands and has steered businesses in PR, media and communications since 2000.

He has also contributed to work and talks for a range of corporate, educational and charitable organisations including top ranking universities, Nesta, MiNetwork, Technology Strategy Board, the Future of Journalism events series and others.

He is vastly experienced in the craft of storytelling after an award winning career in journalism where he served as a war correspondent covering conflicts in the Balkans and West Africa and the plight of fleeing refugees, and as an investigations reporter, news editor and editor for a range of national news titles and websites.

Appointed a Fellow of The RSA and a Member the Chartered Institute of Public Relations he works to the highest standards, as such has helped audit and oversee the process of approving accreditation of university courses involving the creative arts.

Shaun hosts the Sustainable Scotland podcast for The Scotsman, and contributes regularly to a range of media on issues of climate, sustainability and media.

He was also Associate (News and Media) with digital marketing firm teclan, embedded as Head of Media and Marketing with landscape scale ecological restoration company Kaitiaki Consulting and was PR & Digital Media Director with former international marketing and events agency Lucid helping evolve their UK and Norway centred communications strategies.

Previously he also co-founded a multiple award winning design and publishing house bringing digital page turn technology to the UK.

Writing about the climate crisis for more than a decade he was founding publisher of ecoforyou, Europe’s first digital magazines dedicated to the environment and is publisher of climate news website planetscotland.org.

He specialises in sustainability and climate related sectors including nature restoration, biodiversity, renewable energy, politics and future technologies. As part of this he studies Norwegian language at University of Edinburgh and online with University of Oslo,

Shaun is also a qualified mental health first aider as part of his people first management approach to supporting and mentoring colleagues.

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